by Jennifer | Jan 14, 2022 | Content Marketing
Once you start contemplating crowdsourcing your content marketing to your employees, you’ll probably start wondering about who on your team will excel at it. What kinds of employee advocates should you be looking for? What should you consider when cultivating employee...
by Jennifer | Jan 14, 2022 | Content Marketing
Frank Rose, author of The Sea We Swim In, recently spoke on a podcast about the importance of storytelling in advertising. He said that with “the demise of interruptive advertising,” companies have begun waking up to the fact that “when [you just] tell people to buy...
by Jennifer | Jan 10, 2022 | Content Marketing
Early January is traditionally the time of year when most people think about change. We set goals, make plans to achieve them, and attempt to start the new year off right. We reflect on what worked – and what didn’t – in the previous year. And we resolve to do better....
by Jennifer | Jan 10, 2022 | Content Marketing
New Year’s is traditionally a time of reflection. We look back on the previous year and begin planning for the next. We read reviews of the last 365 days and raise a toast to the coming 365. Whether you make resolutions or not, this holiday is a good time to think...
by Jennifer | Dec 21, 2021 | Content Marketing
In recent years, gamification has caught on as a popular way of creating incentive structures around, well, everything. From building fitness habits to watching live sports, there’s an app (actually, probably multiple apps) that will bring elements from video games to...
by Jennifer | Dec 21, 2021 | Content Marketing
With the proliferation of platforms, like Substack and Amazon, that empower individuals to publish their own work, the question is no longer whether content is going to be democratized. It has been. Independently published (self-published) books now make up the...
