The well-known pollster Frank Luntz recently teamed up with Conversate Labs to have a conversation with a group of professionals who’d left their jobs during the “Great Resignation,” which Conversate Labs argues should be called, “the Great Disconnect.” There’s much...
There’s been a hot debate in some marketing circles about Google PPC Ads, with some people arguing that they no longer work (or at least not for certain types of businesses), and others arguing that they do still work if you know how to use them properly. But, rather...
In a recent post, on Employee Advocacy for B2B Companies, we foreshadowed a future post in which we planned to delve deeper into how to apply the concept of employee advocacy specifically to social media for B2B. We think our model of each employee as an online...
Joe Rogan has managed to get himself in the news again. And once again, in a controversial way. Now, I’m a bit of a fan of his podcast, especially because he doesn’t take himself too seriously. As with most of the other controversies he’s been involved in, I think his...
A couple stats jumped out at me from Hubspot’s recent “Ultimate List of Marketing Statistics for 2022,” including that “69% of marketers invested in SEO” last year, and that the company “website is the #2 channel” for reaching customers, “behind social media.” It’s no...
Is it time for you to do a content audit? 2022 is fully off and running now. We’re about halfway through the first quarter. It might be time to reassess your 2022 content strategy now that it’s had time to work for a few weeks, but before we really get deep into the...
