The biggest difference between traditional SEO and SEO in 2022 is that traditional SEO is focused on optimizing a website for search engines, while SEO in 2022 is focused on optimizing a website for people. While the goal of SEO is still to rank high in search engine...
As digital experiences have become more interconnected, what used to be separate spheres increasingly overlap. Building an online brand requires optimizing for all search, not just the engines. Traditional SEO vs. 2022 Social Search Optimization The first thing...
I stumbled upon an article on the Content Marketing Institute’s website recently (by Jonathan Crossfield) about originality in content creation. It struck a chord. Not only because it was useful, but also because there are hundreds of new articles all the time about...
A recent article by Pernell Cox (Director of CX Consulting at Material+), caught our eye. It hit upon some themes we’ve been hammering on our blog in recent months. The article was entitled, “Enabling with technology, differentiating through humanity.” Sounds like...
In November, we wrote about “Gen Z in the Workforce” and then we followed that up at the beginning of December with a related post on the Great Resignation and how employers can solve their staffing shortages. It’s time to talk about both of those topics again. Some...
I recently stumbled across an excellent article on Neil Patel’s marketing blog about user-generated content (UGC). I’d like to use that article as a jumping off point for what I’m going to write about today. User-generated content is, in Patel’s own words, “Content...
