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Latest posts

How to Cultivate Influencers Inside Your Company

Sometime in the last ten years, social media influencers went from fools who waste their time online to successful, independent entrepreneurs. Now, Fortune 500 companies partner with them on marketing campaigns.  Perhaps, you’ve thought about...

The Secret Reason Why Influencer Marketing is Successful

For anyone who hasn’t been following it, influencer marketing seemed to come out of nowhere. In 2010, most people would have laughed if you’d told them someone could make a good living off of their Facebook account. Today, influencers are no joke....

3 Reasons Employee-Generated Content Makes Sense

If you’re looking for creative ways to revamp your content marketing, you should try tapping into your employees as content creators and advocates. But what exactly does this entail? It’s content (usually social media posts) produced by Employees...

Want to Solve Your Staffing Shortage? Get Your Employees Engaged

Unless you’re living under a rock, you’ve probably heard about the ongoing worker shortage. Maybe you’ve walked past more “We’re Hiring” signs in the last 4 months than you can remember. Maybe you notice that your favorite restaurants and bars are...

3 Ways for B2B Brands to Differentiate their Social Strategy

This is great news for B2B marketers. By providing your audience with in-depth, educational content, you gain their trust. B2B buyers don’t follow you to see humorous tweets. They follow you because they respect you and want to learn from you.

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