Xerolag Blog
The latest news on A.I., data science, and content marketing
Xerolag is an A.I.-powered content generation platform that enables businesses of all shapes and sizes to scale their content.
Create copy for search and social with a few simple clicks.
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Latest posts
3 Types of Employees Your Buyers Want to Hear From
Once you start contemplating crowdsourcing your content marketing to your employees, you’ll probably start wondering about who on your team will excel at it. What kinds of employee advocates should you be looking for? What should you consider when...
Real Stories Sell. More Stories Will Help You Sell More.
Frank Rose, author of The Sea We Swim In, recently spoke on a podcast about the importance of storytelling in advertising. He said that with “the demise of interruptive advertising,” companies have begun waking up to the fact that “when [you just]...
Make 2022 the Year of Decentralized Content Marketing
Early January is traditionally the time of year when most people think about change. We set goals, make plans to achieve them, and attempt to start the new year off right. We reflect on what worked – and what didn’t – in the previous year. And we...
New Year’s is a Great Time to Rethink Your Content Strategy
New Year’s is traditionally a time of reflection. We look back on the previous year and begin planning for the next. We read reviews of the last 365 days and raise a toast to the coming 365. Whether you make resolutions or not, this holiday is a...
The Benefits of Gamifying Your Content Creation
In recent years, gamification has caught on as a popular way of creating incentive structures around, well, everything. From building fitness habits to watching live sports, there’s an app (actually, probably multiple apps) that will bring elements...
The Cat’s out of the Bag on the Democratization of Content
With the proliferation of platforms, like Substack and Amazon, that empower individuals to publish their own work, the question is no longer whether content is going to be democratized. It has been. Independently published (self-published) books...
Keep Your Content Fresh and Your Audience Engaged
"Collective content gives you both quality and quantity. It solves the lack-of-time issue. A team has more time together to focus on a problem than any lone individual..." Originally posted in Pixellion
Why You Need Influencers to Reach Gen Z
According to consumer data produced by the Cassandra Report, 63% of Gen Z respondents preferred real people to celebrities when it came to ads. Born between 1997 and 2012, Generation Z already makes up a large share of consumers – and a growing...
Gen Z in the Workforce
There’s been a lot of talk and hand-wringing over Generation Z (those born between 1997 and 2012), entering the workforce. Forbes had an article out in May about the ways young workers’ expectations are already changing the workplace. Among other...
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