Xerolag Blog

Joe Rogan has managed to get himself in the news again. And once again, in a controversial way. Now, I’m a bit of a fan of his podcast, especially because he doesn’t take himself too seriously. As with most of the other controversies he’s been...

A couple stats jumped out at me from Hubspot’s recent “Ultimate List of Marketing Statistics for 2022,” including that “69% of marketers invested in SEO” last year, and that the company “website is the #2 channel” for reaching customers, “behind...

Early on the morning of January 3rd, an 8-12-inch snowstorm hit the Mid-Atlantic, causing widespread power outages throughout Virginia. I-95 was shut down for over a day, stranding some drivers – including Senator Tim Kaine – for over 27 hours. In...

At first glance, employee advocacy might seem like it works better for consumer-oriented brands than for B2B ones. After all, most of the “cool jobs” that make for great “employee influencer” content are in B2C companies. And social media seems...

For forward-thinking companies in 2022, crafting thought leadership has become the next level of content marketing. When your business produces thought leadership, you no longer follow trends. You create them. Your company goes from up-and-coming...

If you’ve read any of our previous posts, you’ll know that here at Mobibi we believe strongly in employee advocacy. We not only think it will be good for your bottom line, we think it will be good for your workforce. We also think it’s the right...

For this post, I wanted to take a break from our usual fare to offer up a list of ideas for rewards you can give your top content creators. Hopefully, this should be a fun post that sparks you to come up with ideas of your own. The number one way...

In a previous post, we talked about “The Benefits of Gamifying Your Content Marketing.” Today, we’re going to go a little more in depth on the steps to actually doing that.   Step 1: Crowdsource Your Content to a Team First, you’re going to...