Xerolag Blog
The latest news on A.I., data science, and content marketing
Xerolag is an A.I.-powered content generation platform that enables businesses of all shapes and sizes to scale their content.
Create copy for search and social with a few simple clicks.
The Secret Reason Why Influencer Marketing is Successful
For anyone who hasn’t been following it, influencer marketing seemed to come out of nowhere. In 2010, most people would have laughed if you’d told them someone could make a good living off of their Facebook account. Today, influencers are no joke. Every social media platform – even LinkedIn – has these individuals who, by cultivating a large following and developing a personal brand, can now...
Latest posts
The Evolution from SEO to Everything Optimization
As digital experiences have become more interconnected, what used to be separate spheres increasingly overlap. Building an online brand requires optimizing for all search, not just the engines. Traditional SEO vs. 2022 Social Search...
Originality is Evergreen in Content Marketing
I stumbled upon an article on the Content Marketing Institute’s website recently (by Jonathan Crossfield) about originality in content creation. It struck a chord. Not only because it was useful, but also because there are hundreds of new articles...
Here’s why Influencer Marketing is Successful
For anyone who hasn’t been following it, influencer marketing seemed to come out of nowhere. In 2010, most people would have laughed if you’d told them someone could make a good living off of their Facebook account. Today, influencers are no joke....
“Humanity” Matters for Content ROI
A recent article by Pernell Cox (Director of CX Consulting at Material+), caught our eye. It hit upon some themes we’ve been hammering on our blog in recent months. The article was entitled, “Enabling with technology, differentiating through...
Gen Z and the Great Resignation
In November, we wrote about “Gen Z in the Workforce” and then we followed that up at the beginning of December with a related post on the Great Resignation and how employers can solve their staffing shortages. It’s time to talk about both of those...
User-Generated Content and Employee Advocacy
I recently stumbled across an excellent article on Neil Patel’s marketing blog about user-generated content (UGC). I’d like to use that article as a jumping off point for what I’m going to write about today. User-generated content is, in Patel’s...
Focus-Grouping the Great Resignation
The well-known pollster Frank Luntz recently teamed up with Conversate Labs to have a conversation with a group of professionals who’d left their jobs during the “Great Resignation,” which Conversate Labs argues should be called, “the Great...
Why Employee-Generated Content is Better than Google PPC Ads
There’s been a hot debate in some marketing circles about Google PPC Ads, with some people arguing that they no longer work (or at least not for certain types of businesses), and others arguing that they do still work if you know how to use them...
Social Media and B2B Employee Advocates
In a recent post, on Employee Advocacy for B2B Companies, we foreshadowed a future post in which we planned to delve deeper into how to apply the concept of employee advocacy specifically to social media for B2B. We think our model of each employee...
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