by Jennifer | Dec 19, 2021 | Content Marketing
According to consumer data produced by the Cassandra Report, 63% of Gen Z respondents preferred real people to celebrities when it came to ads. Born between 1997 and 2012, Generation Z already makes up a large share of consumers – and a growing share of the workforce....
by Jennifer | Dec 15, 2021 | Social Media
There’s been a lot of talk and hand-wringing over Generation Z (those born between 1997 and 2012), entering the workforce. Forbes had an article out in May about the ways young workers’ expectations are already changing the workplace. Among other things, Gen Z is the...
by Jennifer | Dec 10, 2021 | Content Marketing
Sometime in the last ten years, social media influencers went from fools who waste their time online to successful, independent entrepreneurs. Now, Fortune 500 companies partner with them on marketing campaigns. Perhaps, you’ve thought about hiring influencers to...
by Jennifer | Dec 8, 2021 | Social Media
For anyone who hasn’t been following it, influencer marketing seemed to come out of nowhere. In 2010, most people would have laughed if you’d told them someone could make a good living off of their Facebook account. Today, influencers are no joke. Every social media...
by Jennifer | Dec 3, 2021 | Content Marketing
If you’re looking for creative ways to revamp your content marketing, you should try tapping into your employees as content creators and advocates. But what exactly does this entail? It’s content (usually social media posts) produced by Employees not directly involved...
