Joe Rogan has managed to get himself in the news again. And once again, in a controversial way. Now, I’m a bit of a fan of his podcast, especially because he doesn’t take himself too seriously. As with most of the other controversies he’s been involved in, I think his...
A couple stats jumped out at me from Hubspot’s recent “Ultimate List of Marketing Statistics for 2022,” including that “69% of marketers invested in SEO” last year, and that the company “website is the #2 channel” for reaching customers, “behind social media.” It’s no...
Is it time for you to do a content audit? 2022 is fully off and running now. We’re about halfway through the first quarter. It might be time to reassess your 2022 content strategy now that it’s had time to work for a few weeks, but before we really get deep into the...
Early on the morning of January 3rd, an 8-12-inch snowstorm hit the Mid-Atlantic, causing widespread power outages throughout Virginia. I-95 was shut down for over a day, stranding some drivers – including Senator Tim Kaine – for over 27 hours. In central Virginia,...
At first glance, employee advocacy might seem like it works better for consumer-oriented brands than for B2B ones. After all, most of the “cool jobs” that make for great “employee influencer” content are in B2C companies. And social media seems better suited to B2C...
