by Jennifer | Mar 4, 2022 | AI News
Data science is an interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from data in various forms, both structured and unstructured. Data science is a relatively new field, and as such, it is...
by Jennifer | Mar 4, 2022 | Content Marketing
I recently stumbled across an excellent article on Neil Patel’s marketing blog about user-generated content (UGC). I’d like to use that article as a jumping off point for what I’m going to write about today. User-generated content is, in Patel’s own words, “Content...
by Jennifer | Feb 28, 2022 | Content Marketing
The well-known pollster Frank Luntz recently teamed up with Conversate Labs to have a conversation with a group of professionals who’d left their jobs during the “Great Resignation,” which Conversate Labs argues should be called, “the Great Disconnect.” There’s much...
by Jennifer | Feb 28, 2022 | Content Marketing
There’s been a hot debate in some marketing circles about Google PPC Ads, with some people arguing that they no longer work (or at least not for certain types of businesses), and others arguing that they do still work if you know how to use them properly. But, rather...
by Jennifer | Feb 21, 2022 | Content Marketing
In a recent post, on Employee Advocacy for B2B Companies, we foreshadowed a future post in which we planned to delve deeper into how to apply the concept of employee advocacy specifically to social media for B2B. We think our model of each employee as an online...
