AI Marketing, Built Like Infrastructure

Marketing that runs like a system, not a scramble.

Xerolag designs AI-powered marketing playbooks and builds the agents that execute them — so growing businesses stop reinventing their marketing every quarter.

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Most “AI marketing” is a chatbot bolted onto a spreadsheet. Xerolag builds the system underneath it.

What we build

Three pieces. One system.

01

AI Marketing Playbooks

Documented, repeatable marketing systems — content, campaigns, and follow-up — built around how your business actually sells.

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02

Custom AI Agents

Agents that write, publish, analyze, and report — configured to your brand and your numbers, not a generic template.

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03

Strategy & Implementation

20+ years of demand-gen experience applied directly to your business, from audit to a system your team can run.

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How we work

From audit to running system.

01

Audit

We map your current marketing — what’s working, what’s manual, what’s missing.

02

Build the playbook

We document the exact system: messaging, channels, cadence, and content.

03

Deploy the agents

We configure AI agents to execute the playbook — content, campaigns, reporting.

04

Optimize

We watch the numbers and tune the system, not just the tools.

Why Xerolag

Built by a marketer, not a software vendor.

Xerolag comes out of 20+ years running marketing and demand generation for growing companies. We’re not selling you a tool — we’re building the system we’ve used to run marketing ourselves, and configuring AI to run it for you.

20+
years in marketing & demand generation
Common questions

Before you book the call.

Isn’t this just ChatGPT?

ChatGPT can write a paragraph. It won’t remember your brand voice, your offer, or last campaign’s numbers. Xerolag builds agents that do — wired into your actual marketing system.

Do I need an in-house marketing team already?

No. Xerolag is built for businesses that don’t have a full marketing department yet — the playbook and agents do the work a team usually would.

Let’s build your marketing system.

Start with a 30-minute strategy call — no pitch deck, just your business and what’s actually possible.

Book a strategy call